Between benefits and sacrifices: a study of the value perceived by users of a Bicycle-Sharing-System (BSS)

Abstract

Abstract Bicycle-Sharing-Systems offer a modal alternative for urban mobility, allowing individuals to use bicycles without the burden of ownership while reducing carbon emissions. Previous research has emphasized the importance of considering the perceived values of those interested and involved in BSS. Thus, the objective of this study was to understand the benefits and sacrifices perceived by users of a specific system, namely Bike PE-Brazil System. Using a qualitative approach, this article collected data through direct observations and semi-structured interviews. The collected data was analyzed using Social-hermeneutic Discourse Analysis. Several dimensions were identified that shape BSS users' perception of value. These dimensions were categorized into the core benefit of value, which is access to bicycle usage, and motivators and inhibitors that influence users' perception and their continued engagement with the BSS. The findings led to the development of a theoretical model of value for BSS, encompassing motivators in economic, social, environmental, and cultural spheres, as well as inhibitors related to emotional, physical, time, research, and additional monetary costs, along with functional and physical risks. This theoretical model provides a structural perspective that expands the existing literature on sharing practices, emphasizing the role of value in ensuring the continued use of BSS.