Author:
Dion Delphine,Mazzalovo Gérald
Reference36 articles.
1. Should you take your brand to where the action is?;Aaker;Harvard Business Review,1996
2. How I did it … Burberry' s CEO on turning an aging British icon into a global luxury brand;Ahrendts;Harvard Business Review,2013
3. Market-oriented ethnography: interpretation building and marketing strategy formulation;Arnould;Journal of Marketing Research,1994
4. Strategic brand-culture fit: A conceptual framework for brand management;Banerjee;Journal of Brand Management,2007
5. The quest for authenticity in consumption: Consumers' purposive choice of authentic cues to shape experienced outcomes;Beverland;Journal of Consumer Research,2010
Cited by
68 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献