登录 注册 会员服务 联系我们

Service-dominant logic as a unifying theoretical framework for the re-institutionalization of the marketing discipline

  • Published:2023-09 Issue: Volume:164 Page:113965
  • ISSN:0148-2963
  • Container-title:Journal of Business Research
  • language:en
  • Short-container-title:Journal of Business Research

Author:

Vargo Stephen L.,Wieland Heiko,O'Brien Matthew

Publisher

Elsevier BV

Subject

Marketing

Reference96 articles.

1. Formalizing service-dominant logic as a general theory of markets: Taking stock and moving forward;Akaka;AMS Review,2021

2. The complexity of context: A service ecosystems approach for international marketing;Akaka;Journal of International Marketing,2013

3. Microfoundations for macromarketing: A metatheoretical lens for bridging the micro-macro divide;Akaka;Journal of Macromarketing,2021

4. Zooming out: Actor engagement beyond the dyadic;Alexander;Journal of Service Management,2018

5. Consumer culture theory (CCT): Twenty years of research;Arnould;Journal of Consumer Research,2005

Cited by 18 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Teacher’s service-dominant orientation: scale development and validation;Studies in Higher Education;2024-09-12

2. Value Creation in Technology-Driven Ecosystems: Role of Coopetition in Industrial Networks;Journal of Theoretical and Applied Electronic Commerce Research;2024-09-07

3. Enhancing operational scale in SMEs through coopetition: Insights from the Portuguese ornamental stone industry;Journal of Open Innovation: Technology, Market, and Complexity;2024-09

4. The adoption of innovative urban mobility solutions from the service-dominant logic;European Journal of Innovation Management;2024-08-13

5. Diversity, innovation, speed: Why IJRM;International Journal of Research in Marketing;2024-07
同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3