Through narratives we learn: Exploring knowledge-building as a marketing strategy for prosocial water reuse
Author:
Funder
University of Nevada, Las Vegas
Publisher
Elsevier BV
Subject
Marketing
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1. Factors determining reuse behavior: A meta-analysis;Cleaner and Responsible Consumption;2024-09
2. Encouraging prosocial consumer behaviour: A review of influencer and digital marketing literature;Psychology & Marketing;2024-07-26
3. Tweeting for change: social media narratives for sustainable service;Journal of Research in Interactive Marketing;2024-02-15
4. Public tap water perceptions and potable reuse acceptance: A cognitive dissonance theoretical understanding;Journal of Cleaner Production;2023-12
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