Author:
Alba Joseph W.,Hutchinson J. Wesley
Publisher
Oxford University Press (OUP)
Subject
Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management
Reference323 articles.
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3. ——— and J. Wesley Hutchinson (1987), “Dimensions of Consumer Expertise,” Journal of Consumer Research, 13 (March), 411–454.
4. ———, J. Wesley Hutchinson, and John G. Lynch, Jr. (1991), “Memory and Decision Making,” in Handbook of Consumer Research, ed. Thomas S. Robertson and Harold H. Kassarjian, Englewood Cliffs, NJ: Prentice-Hall, 1–49.
5. Alicke, Mark D. (1985), “Global Self-Evaluation as Determined by the Desirability and Controllability of Trait Adjectives,” Journal of Personality and Social Psychology, 49 (December), 1621–1630.
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557 articles.
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