How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset
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Published:2024-01
Issue:
Volume:171
Page:114387
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ISSN:0148-2963
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Container-title:Journal of Business Research
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language:en
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Short-container-title:Journal of Business Research
Author:
Li WentingORCID,
Zhao Fang,
Lee Ji Min,
Park Jiwoon,
Septianto FelixORCID,
Seo YuriORCID