How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset-Reference-Cited by-同舟云学术

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How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset

Published:2024-01 Issue: Volume:171 Page:114387
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Li Wenting^ORCID,Zhao Fang,Lee Ji Min,Park Jiwoon,Septianto Felix^ORCID,Seo Yuri^ORCID

Funder

Jilin University

Publisher

Elsevier BV

Subject

Marketing

Reference69 articles.

1. The effects of extensions on the family brand name: An accessibility-diagnosticity perspective;Ahluwalia;Journal of Consumer Research,2000

2. Authenticity under threat: When social media influencers need to go beyond self-presentation;Audrezet;Journal of Business Research,2020

3. “Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy;Aw;Journal of Business Research,2021

4. Nanoinfluencer marketing: How message features affect credibility and behavioral intentions;Balaji;Journal of Business Research,2021

5. Building influencers’ credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer;Belanche;Journal of Retailing and Consumer Services,2021

Cited by 6 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Mega‐influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth;Psychology & Marketing;2024-08-19

2. ‘Meat’ the influencers: Crafting authentic endorsements that drive willingness to buy cultured meat;Appetite;2024-08

3. Big or Small? Impact of Influencer Characteristics on Influencer Success, with Special Focus on Micro- Versus Mega-Influencers;Journal of Current Issues & Research in Advertising;2024-06-28

4. A Comprehensive Overview of Micro-Influencer Marketing: Decoding the Current Landscape, Impacts, and Trends;Behavioral Sciences;2024-03-18

5. Influencer Voices: Exploring How Recommendations Drive Tourism Intent;2024 International Conference on Automation and Computation (AUTOCOM);2024-03-14

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