‘Meat’ the influencers: Crafting authentic endorsements that drive willingness to buy cultured meat
Author:
Funder
Australian Research Council
Publisher
Elsevier BV
Reference110 articles.
1. Digital engagement on social media: How food image content influences social media and influencer marketing outcomes;Abell;Journal of Interactive Marketing,2023
2. The role of demand‐based scarcity appeals in promoting cultured meat;Arango;Psychology and Marketing,2023
3. Challenging cultured meat naturalness perceptions: The role of consumers' mindset;Arango;Appetite,2023
4. The growing global hunger for meat;Armstrong,2023
5. Authenticity under threat: When social media influencers need to go beyond self-presentation;Audrezet;Journal of Business Research,2020
Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Age matters: The effect of regret and loss aversion on cultured meat acceptance;Appetite;2024-10
2. To share or not to share: When is influencer self‐disclosure perceived as appropriate?;Journal of Consumer Behaviour;2024-05-23
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