1. When good brands do bad;Aaker;Journal of Consumer Research,2004
2. The effects of brand relationship norms on consumer attitudes and behavior;Aggarwal;Journal of Consumer Research,2004
3. The use of pledges to build and sustain commitment in distribution channels;Anderson;Journal of Marketing Research,1992
4. Getting even or moving on? Power, procedural justice, and types of offense as predictors of revenge, forgiveness, reconciliation, and avoidance in organizations;Aquino;Journal of Applied Psychology,2006
5. Are emojis fascinating brand value more than textual language? Mediating role of brand communication to sns and brand attachment: An insight from India;Arya;Corporate Communications: An International Journal,2018