Product nutrition, innovation, advertising, and firm’s financial gains-Reference-Cited by-同舟云学术

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Product nutrition, innovation, advertising, and firm’s financial gains

Published:2021-09 Issue: Volume:133 Page:13-22
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Cao Zixia,Yan Ruiliang

Publisher

Elsevier BV

Subject

Marketing

Reference63 articles.

1. The long-term stock market valuation of customer satisfaction;Aksoy;Journal of Marketing,2008

2. Aggressive or partnership strategy: Which choice is better for the national brand?;Amrouche;International Journal of Production Economics,2015

3. Are some comparative nutrition claims misleading The role of nutrition knowledge, ad claim type and disclosure conditions;Andrews;Journal of Advertising,2000

4. Consumers' search and use of nutrition information: The challenge and promise of the nutrition labeling and education act;Balasubramanian;Journal of marketing,2002

5. Quality and competition;Banker;Management science,1998

Cited by 4 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Maximizing green innovation: the impact of government subsidies and R&D in digital supply chains;Kybernetes;2024-07-03

2. Perceptions from Member-Consumers of a University Community for Sustainable and Healthy Eating: Evidence from Greece;Sustainability;2024-03-06

3. Dynamics of demand-side and supply-side responses to front-of-pack nutrition labels: a narrative review;European Review of Agricultural Economics;2023-01-02

4. Healthvertising on Food Packaging and Its Impact on Consumers: A Systematic Literature Review;Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector;2023

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