Machine learning for marketing on the KNIME Hub: The development of a live repository for marketing applications

Author:

Villarroel Ordenes Francisco,Silipo Rosaria

Publisher

Elsevier BV

Subject

Marketing

Reference56 articles.

1. In pursuit of enhanced customer retention management: Review, key issues, and future directions;Ascarza;Customer Needs and Solutions,2018

2. BERT: a sentiment analysis odyssey;Alaparthi;Journal of Marketing Analytics,2021

3. Customer churn prediction in telecommunication industry using data certainty;Amin;Journal of Business Research,2019

4. Berthold, M. (2014). Welcome to the new KNIME. KNIME Blog, 2014. Available at: https://www.knime.com/blog/welcome-to-the-new-knime. Accessed on April 1, 2021.

5. Guide to Intelligent Data Science;Berthold,2020

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