Chutzpadik advertising and its effectiveness: Four studies of agencies and audiences

Author:

Efrat KalanitORCID,Souchon Anne L.,Dickenson PeterORCID,Nemkova EkaterinaORCID

Publisher

Elsevier BV

Subject

Marketing

Reference103 articles.

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4. An exploration into the practice of online service failure and recovery strategies in the Balkans;Azemi;Journal of Business Research,2019

5. How to build consumer trust: Socially responsible and controversial advertising;Bachnik;Sustainability,2018

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