How to Build Consumer Trust: Socially Responsible or Controversial Advertising
Author:
Publisher
MDPI AG
Subject
Management, Monitoring, Policy and Law,Renewable Energy, Sustainability and the Environment,Geography, Planning and Development
Link
http://www.mdpi.com/2071-1050/10/7/2173/pdf
Reference123 articles.
1. Building Trust Between Consumers and Corporations: The Role of Consumer Perceptions of Transparency and Social Responsibility
2. Are brands forever? How brand knowledge and relationships affect current and future purchases
3. Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationships
4. The Commitment-Trust Theory of Relationship Marketing
5. Not So Different After All: A Cross-Discipline View Of Trust
Cited by 13 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Eyes on Chinese female models’ faces: stereotypes, aesthetics, self-Orientalism, and the moral discourse of the CPC;Chinese Semiotic Studies;2023-08-01
2. Shockvertising of luxurious fast-foods brands in emerging markets: Differential effects of consumer demographic profiles;Cogent Business & Management;2023-06-06
3. Generations and Branded Content from and through the Internet and Social Media: Modern Communication Strategic Techniques and Practices for Brand Sustainability—The Greek Case Study of LACTA Chocolate;Sustainability;2022-12-29
4. Doing bad by doing good? Corporate social responsibility fails when controversy arises;Industrial Marketing Management;2022-10
5. Influencer Marketing as a Tool in Modern Communication—Possibilities of Use in Green Energy Promotion amongst Poland’s Generation Z;Energies;2022-09-08
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3