The role of social acceptability and guilt in unethical consumer behavior: Following the crowd or their own moral compass?

Author:

Mills Paul,Groening Christopher

Funder

Marketing Science Institute

Publisher

Elsevier BV

Subject

Marketing

Reference87 articles.

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4. Appriss Retail. (2018). 2018 consumer returns in the retail industry report.

5. Aten, J. (2019). Netflix isn’t cool with password sharing anymore. Why piracy Is about to be the next battle in the streaming war. Inc.Com.

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