The consumption of dark narratives: A systematic review and research agenda

Author:

Luna-Cortés Gonzalo,López-Bonilla Luis Miguel,López-Bonilla Jesús Manuel

Publisher

Elsevier BV

Subject

Marketing

Reference65 articles.

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4. Do not go cheaply into that good night: Death-ritual consumption in Asante, Ghana;Bonsu;Journal of Consumer Research,2003

5. Titanic: Consuming the myths and meanings of an ambiguous brand;Brown;Journal of Consumer Research,2013

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