Verbraucherleitbilder, Konsumerlebnisse und die mentale Dimension des modernen Konsums. Zum Menschenbild der akademischen Verbrauchs- und Verbraucherforschung

Author:

Hellmann Kai-Uwe

Publisher

Springer Fachmedien Wiesbaden

Reference196 articles.

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3. Ahola, E.-K. (2005). How is the concept of experience defined in consumer culture theory? Discussing different frames of analysis. Kuluttajatutkimus, 1, 91–98.

4. Ahuvia, A. C. (2005). Beyond the extended self: Loved objects and consumers’ identity narratives. Journal of Consumer Research, 32, 171–184.

5. Andrade, E. B., & Cohen, J. B. (2007). On the consumption of negative feelings. Journal of Consumer Research, 34(3), 283–300.

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