Branding and promoting a country amidst a long-term conflict: The case of Colombia

Author:

Bassols Narcís

Publisher

Elsevier BV

Subject

Marketing,Strategy and Management,Business and International Management,Tourism, Leisure and Hospitality Management

Reference86 articles.

1. The economic costs of conflict: A case study of the Basque Country;Abadie;The American Economic Review,2003

2. Acevedo. C. (2003). La experiencia de crecimiento económico en El Salvador durante el siglo XX. Serie de Estudios Económicos y Sectoriales, RE2-03-003. Banco Interamericano de Desarrollo/Inter-American Development Bank

3. Adlatina.com (2011). Juan Valdez, el mejor embajador de Colombia (2011/08/01). Retrieved in August 2015 from: 〈http://www.adlatina.com/marketing/juan-valdez-el-mejor-embajador-de-colombia〉

4. Trends of tourism in Bethlehem, Palestine: 1994–2015;Al-Rimmawi;Tourism,2015

5. The influence of political conflicts on country image and intention to visit: A study of Israel's image;Alvarez;Tourism Management,2014

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