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2. Global survey confirms Israel is the worst brand in the world;Anholt,2006
3. Cultural diplomacy: An important but neglected tool in promoting Israel’s public image;Appel,2008
4. Marketing and managing nation branding during prolonged crisis: the case of Israel;Avraham,2009
5. Iranian consumer animosity and U.S. products: a witch's brew or elixir?;Bahaee;International Business Review,2009