Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis

Author:

Lo Pei-San,Dwivedi Yogesh K.ORCID,Wei-Han Tan Garry,Ooi Keng-BoonORCID,Cheng-Xi Aw Eugene,Metri Bhimaraya

Publisher

Elsevier BV

Subject

Marketing

Reference102 articles.

1. Understanding Online Impulse Buying Behavior in Social Commerce: A Systematic Literature Review;Abdelsalam;IEEE Access,2020

2. Mobile payment adoption: a systematic review of the UTAUT model;Al-Saedi,2019

3. Evaluating the sustainable use of mobile payment contactless technologies within and beyond the COVID-19 pandemic using a hybrid SEM-ANN approach;Al-Sharafi;International Journal of Bank Marketing,2021

4. Livestreaming vs pre-recorded: How social viewing strategies impact consumers’ viewing experiences and behavioral intentions;Ang;European Journal of Marketing,2018

5. “Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy;Aw;Journal of Business Research,2021

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