Predicting social media engagement with computer vision: An examination of food marketing on Instagram
-
Published:2022-10
Issue:
Volume:149
Page:736-747
-
ISSN:0148-2963
-
Container-title:Journal of Business Research
-
language:en
-
Short-container-title:Journal of Business Research
Author:
Philp MatthewORCID,
Jacobson JennaORCID,
Pancer Ethan
Reference88 articles.
1. Bakhshi, S., Shamma, D. A., & Gilbert, E. (2014). Faces engage us: Photos with faces attract more likes and comments on Instagram. In Proceedings of the 32nd Annual ACM Conference on Human Factors in Computing Systems, pp. 965–974. ACM. http://comp.social.gatech.edu/papers/chi14.faces.bakhshi.pdf.
2. Possessions and the extended self;Belk;Journal of Consumer Research,1988
3. Word of mouth and interpersonal communication: A review and directions for future research;Berger;Journal of Consumer Psychology,2014
4. Where consumers diverge from others: Identity signaling and product domains;Berger;Journal of Consumer Research,2007
5. Communication channels and word of mouth: How the medium shapes the message;Berger;Journal of Consumer Research,2013
Cited by
29 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献