Author:
Berger Jonah,Iyengar Raghuram
Publisher
Oxford University Press (OUP)
Subject
Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management
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4. ——— (2013), “Word-of-Mouth and Interpersonal Communication: An Organizing Framework and Directions for Future Research,” Working Paper, Wharton School, University of Pennsylvania.
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