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Referral campaigns for software startups: The impact of network characteristics on product adoption

  • Published:2022-06 Issue: Volume:145 Page:309-324
  • ISSN:0148-2963
  • Container-title:Journal of Business Research
  • language:en
  • Short-container-title:Journal of Business Research

Author:

Eggers FabianORCID,Risselada HansORCID,Niemand ThomasORCID,Robledo SebastianORCID

Publisher

Elsevier BV

Subject

Marketing

Reference100 articles.

1. Statistical Mechanics of Complex Networks;Albert;Reviews of Modern Physics,2002

2. Halo or Cannibalization? How New Software Entrants Impact Sales of Incumbent Software in Platform Markets;Allen;Journal of Marketing,2021

3. Estimating Nonresponse Bias in Mail Surveys;Armstrong;Journal of Marketing Research,1977

4. Matthew: Effect or Fable?;Azoulay;Management Science,2013

5. Investigating how Word-of-Mouth Conversations about Brands Influence Purchase and Retransmission Intentions;Baker;Journal of Marketing Research,2016

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