Just my luck: Narcissistic admiration and rivalry differentially predict word of mouth about promotional games
Author:
Funder
New York Institute of Technology
Publisher
Elsevier BV
Subject
Marketing
Reference80 articles.
1. The effects of social- and self-motives on the intentions to share positive and negative word of mouth;Alexandrov;Journal of the Academy of Marketing Science,2013
2. The narcissistic admiration and rivalry concept;Back,2018
3. Narcissistic admiration and rivalry: Disentangling the bright and dark sides of narcissism;Back;Journal of Personality and Social Psychology,2013
4. Brand tourists: How non–core users enhance the brand image by eliciting pride;Bellezza;Journal of Consumer Research,2014
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