Visual merchandising and store atmospherics: An integrated review and future research directions

Author:

Basu Rituparna,Paul Justin,Singh Kandarp

Publisher

Elsevier BV

Subject

Marketing

Reference156 articles.

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3. A novel approach based on utility mining for store layout: A case study in a supermarket;Altuntas;Industrial Management & Data Systems.,2017

4. Exploring children's responses to store atmosphere;Ayadi;International Journal of Retail & Distribution Management.,2016

5. Atmospheric affect as a tool for creating value and gaining share of customer;Babin;Journal of Business research,2000

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