Did you hear our brand is hated? The unexpected upside of hate-acknowledging advertising for polarizing brands
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference123 articles.
1. The effects of social- and self- motives on the intentions to share positive and negative word of mouth;Alexandrov;Journal of the Academy of Marketing Science,2013
2. A qualitative meta-analysis of apologia, image repair, and crisis communication: Implications for theory and practice;Arendt;Public Relations Review,2017
3. Stormy weather: Testing “stealing thunder” as a crisis communication strategy to improve communication flow between organizations and journalists;Arpan;Public Relations Review,2003
4. Stealing thunder: Analysis of the effects of proactive disclosure on crisis information;Arpan;Public Relations Review,2005
5. Online business reporting: A signaling theory perspective;Basoglu;Journal of Information Systems,2014
Cited by 6 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Customer engagement, moral identity and oppositional brand loyalty in virtual communities;Journal of Product & Brand Management;2024-07-26
2. The role of omnichannel integration and digital value in building brand trust: a customer psychological perception perspective;Internet Research;2024-06-25
3. How do consumers react to LGBTQ+ activism? Evidence from mobile phone geolocation data;Maandblad voor Accountancy en Bedrijfseconomie;2024-06-18
4. On the antipodes of love and hate: The conception and measurement of brand polarization;Journal of Business Research;2024-06
5. The effects of brand positioning (underdog vs top dog) and comparative advertising;Marketing Intelligence & Planning;2024-02-09
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3