The effects of mixed emotional appeals in leveraging paradox brands
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference55 articles.
1. Dimensions of brand personality;Aaker;Journal of Marketing Research,1997
2. Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts;Aaker;Journal of Personality and Social Psychology,2001
3. On the consumption of negative feelings;Andrade;Journal of Consumer Research,2007
4. Guilt and shame: Environmental message framing effects;Baek;Journal of Advertising,2017
5. Bicultural identity integration (BII): Components and psychosocial antecedents;Benet-Martínez;Journal of Personality,2005
Cited by 7 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Visual metaphors and white space: How the visual rhetorical language in advertising influences consumer responses to paradox brands;Journal of Retailing and Consumer Services;2024-11
2. Construal level theory in advertising research: A systematic review and directions for future research;Journal of Business Research;2024-10
3. The effects of residential mobility on consumers’ preference for paradox brands;Journal of Retailing and Consumer Services;2024-05
4. The reduction of effective feedback reception due to negative emotions in appeals;Humanities and Social Sciences Communications;2024-04-11
5. Effects of the presentation of destination paradoxical features on tourists’ travel intention: the mediating role of destination personality clarity and personality originality with the moderating role of tourists’ experiences;Journal of Travel & Tourism Marketing;2023-10-13
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3