Visual metaphors and white space: How the visual rhetorical language in advertising influences consumer responses to paradox brands-Reference-Cited by-同舟云学术

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Visual metaphors and white space: How the visual rhetorical language in advertising influences consumer responses to paradox brands

Published:2024-11 Issue: Volume:81 Page:103971
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Huang Xiaozhi^ORCID,Wei Meiting,Cao Xin

Publisher

Elsevier BV

Reference71 articles.

1. The waste in advertising is the part that works;Ambler;J. Advert. Res.,2004

2. A neuropsychological theory of positive affect and its influence on cognition;Ashby;Psychol. Rev.,1999

3. Creating brand meaning: a review and research agenda;Batra;J. Consum. Res.,2019

4. Aesthetics and Psychobiology;Berlyne,1971

5. Can implicit theory influence construal level?;Bullard;J. Consum. Psychol.,2019

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