Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda-Reference-Cited by-同舟云学术

Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda

Published:2021-01 Issue: Volume:124 Page:389-404
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Mustak Mekhail,Salminen Joni,Plé Loïc,Wirtz Jochen

Funder

Koneen Säätiö

Liikesivistysrahasto

Publisher

Elsevier BV

Subject

Marketing

Reference92 articles.

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5. Predicting customer quality in e-commerce social networks: A machine learning approach;Ballestar;Review of Managerial Science,2019

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