Perception is reality… How digital retail environments influence brand perceptions through presence

Author:

Cowan Kirsten,Spielmann Nathalie,Horn Esther,Griffart Clovis

Funder

Reims Métropole

Publisher

Elsevier BV

Subject

Marketing

Reference88 articles.

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2. Feb 16). What does the rise of digital marketing mean for luxury brands?;Anderson;The Guardian Online. Retrieved,2015

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4. Probing interactions in fixed and multilevel regression: Inferential and graphical techniques;Bauer;Multivariate Behavioral Research,2005

5. The impact of different touchpoints on brand consideration;Baxendale;Journal of Retailing,2015

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