Author:
Leung Xi Y.,Buhalis Dimitrios,Viglia Giampaolo
Reference98 articles.
1. Adams, P. (2022, April 19). “What Gen Z Wants to See from Brands as Metaverse Attachments Grow.” Retrieved from the Marketing Dive website: https://www.marketingdive.com/news/gen-z-brand-metaverse-preferences-Fortnite-Roblox/622294/
2. “The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse.”;Ahn;Journal of Advertising,2022
3. “The Future of Advertising Research in Virtual, Augmented, and Extended Realities.”;Ahn;International Journal of Advertising,2023
4. The Use of Vignettes in Survey Research
5. “Immersive Technologies in Marketing: State of the Art and a Software Architecture Proposal.”;Alfaro;International Journal of Advanced Computer Science and Applications,2019