From virtual observations to business insights: A bibliometric review of netnography in business research-Reference-Cited by-同舟云学术

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From virtual observations to business insights: A bibliometric review of netnography in business research

Published:2024-01 Issue:1 Volume:10 Page:e22853
ISSN:2405-8440
Container-title:Heliyon
language:en
Short-container-title:Heliyon

Author:

Bansal Rohit,Martinho Carla^ORCID,Pruthi Nishita^ORCID,Aggarwal Deepanshi

Publisher

Elsevier BV

Subject

Multidisciplinary

Reference99 articles.

1. Emergent methods: using netnography in public relations research;Toledano;Public Relat Rev,2017

2. Internet forums as influential sources of consumer information;Bickart;J Interact Mark,2001

3. The field behind the screen: using netnography for marketing research in online communities;Kozinets;J Mark Res,2002

4. Researching the social Web: marketing information from virtual communities;Maclaran;Mark Intell Plan,2002

5. “I want to believe”: a netnography of the X-philes’ subculture of consumption;Kozinets;ACR North Am. Adv.,1997

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3. Unleashing the Role of Artificial Intelligence on Entrepreneurship;2024 Sixth International Conference on Computational Intelligence and Communication Technologies (CCICT);2024-04-19

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