The Interactive Bleisure Event

Abstract

This study explores the emerging concept of “bleisure”-the integration of business and leisure- within the context of interactive events, focusing particularly on the role of gamification and provides bibliometric trends in transforming attendee participation. Leveraging the TCCM and using PRISMA technique, the research provides a comprehensive analysis of current literature, offering theoretical insights and practical implications for event organizers. The findings reveal that gamification significantly enhances attendee engagement by introducing elements of competition, reward, and play, thereby creating more memorable and enjoyable experiences. Bibliometric trends indicate a growing interest in interdisciplinary approaches to bleisure events, highlighting the integration of technology, psychology, and business studies. By synthesizing these insights, the study provides a roadmap for future research and practical applications, suggesting that the strategic incorporation of gamification and attention to bibliometric trends can substantially elevate the impact of bleisure events.