Emergent methods: Using netnography in public relations research

Author:

Toledano Margalit

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

Reference29 articles.

1. Show me the money: How bloggers as stakeholders are challenging theories of relationship building in public relations;Archer;Media International Australia,2016

2. Email interview with B. T. Meetup employee on the community team;B.T;April,2014

3. Netnography: a method specifically designed to study cultures and communities online;Bowler;The Qualitative Report,2010

4. Qualitative research methods in public relations and marketing communications;Daymon,2002

5. Qualitative research methods in public relations and marketing communications;Daymon,2011

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1. From virtual observations to business insights: A bibliometric review of netnography in business research;Heliyon;2024-01

2. Digital Public Relations Skills in the New Era;Studies in Systems, Decision and Control;2024

3. Use of Netnography in Contemporary Marketing Research;Central European Business Review;2022-09-19

4. Social media in public relations;The Routledge Companion to Public Relations;2022-09-09

5. A Netnographic Approach on Cyber-Customer Experience in Online Visitor Attractions;Contemporary Approaches Studying Customer Experience in Tourism Research;2022-08-08

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