Use of Netnography in Contemporary Marketing Research
Author:
Publisher
Prague University of Economics and Business
Subject
Management of Technology and Innovation,Strategy and Management,Business and International Management
Link
http://cebr.vse.cz/doi/10.18267/j.cebr.303.pdf
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1. Netnography
2. ‘Never Let Me Down Again’1: Loyal customer attitudes towards ticket distribution channels for live music events: a netnographic exploration of the US leg of the Depeche Mode 2005–2006 World Tour
3. Investigation of customer churn insights and intelligence from social media: a netnographic research
4. What motivates consumers to participate in boycotts: Lessons from the ongoing Canadian seafood boycott
5. Ethnography in digital spaces: Ethnography of virtual worlds, netnography, & digital ethnography;Caliandro;Handbook of anthropology in business,2014
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