What drives Taobao live streaming commerce? The role of parasocial relationships, congruence and source credibility in Chinese consumers’ purchase intentions-Reference-Cited by-同舟云学术

What drives Taobao live streaming commerce? The role of parasocial relationships, congruence and source credibility in Chinese consumers’ purchase intentions

Published:2022-06 Issue:6 Volume:8 Page:e09676
ISSN:2405-8440
Container-title:Heliyon
language:en
Short-container-title:Heliyon

Author:

Rungruangjit Warinrampai^ORCID

Publisher

Elsevier BV

Subject

Multidisciplinary

Reference132 articles.

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