Role of Streamer Authenticity and Supplier Promotion in Live Commerce: A Perspective on Expanding the Sense of Community-Reference-Cited by-同舟云学术

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Role of Streamer Authenticity and Supplier Promotion in Live Commerce: A Perspective on Expanding the Sense of Community

Published:2024-07-31 Issue:7 Volume:25 Page:1757-1767
ISSN:1598-2009
Container-title:Journal of Digital Contents Society
language:en
Short-container-title:dcs

Author:

Hwang Inho

Publisher

Digital Contents Society

Reference34 articles.

1. The dual-process model of product information and habit in influencing consumers’ purchase intention: The role of live streaming features

2. Why do consumers hesitate to purchase in live streaming? A perspective of interaction between participants

3. Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis

4. What drives Taobao live streaming commerce? The role of parasocial relationships, congruence and source credibility in Chinese consumers’ purchase intentions

5. Actual purchases on Instagram Live Shopping: The influence of live shopping engagement and information technology affordance

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