Creation of a brand model through SEM to predict users’ loyalty and recommendations regarding a public sports service

Author:

Alguacil M.,Núñez-Pomar J.,Calabuig F.,Escamilla-Fajardo P.,Staskeviciute-Butiene I.

Publisher

Elsevier BV

Subject

Multidisciplinary

Reference102 articles.

1. Corporate social responsibility and patronage intentions: the mediating effect of brand credibility;Abu Zayyad;J. Market. Commun.,2020

2. Testing the role of service quality on the development of brand associations and brand loyalty;Alexandris;Manag. Serv. Qual.,2008

3. Analysis of Brand Perception and its Relationship to Perceived Performance in Sports Services: Public-Private Comparison (Doctoral Thesis);Alguacil,2017

4. Credibility to attract, trust to stay: the mediating role of trust in improving brand congruence in sports services;Alguacil;Eur. J. Int. Manag.,2021

5. The importance of the services brand in predicting loyalty and word of mouth;Alguacil;Eng. Econ.,2018

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