Author:
Alguacil M.,Núñez-Pomar J.,Calabuig F.,Escamilla-Fajardo P.,Staskeviciute-Butiene I.
Reference102 articles.
1. Corporate social responsibility and patronage intentions: the mediating effect of brand credibility;Abu Zayyad;J. Market. Commun.,2020
2. Testing the role of service quality on the development of brand associations and brand loyalty;Alexandris;Manag. Serv. Qual.,2008
3. Analysis of Brand Perception and its Relationship to Perceived Performance in Sports Services: Public-Private Comparison (Doctoral Thesis);Alguacil,2017
4. Credibility to attract, trust to stay: the mediating role of trust in improving brand congruence in sports services;Alguacil;Eur. J. Int. Manag.,2021
5. The importance of the services brand in predicting loyalty and word of mouth;Alguacil;Eng. Econ.,2018
Cited by
11 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献