Testing the role of service quality on the development of brand associations and brand loyalty-Reference-Cited by-同舟云学术

Testing the role of service quality on the development of brand associations and brand loyalty

Published:2008-05-16 Issue:3 Volume:18 Page:239-254
ISSN:0960-4529
Container-title:Managing Service Quality: An International Journal
language:en
Short-container-title:Managing Service Quality

Author:

Alexandris K.,Douka S.,Papadopoulos P.,Kaltsatou A.

Publisher

Emerald

Subject

Strategy and Management

Reference30 articles.

1. Can perceptions of service quality predict behavioral intentions? An exploratory study in the hotel sector in Greece

2. Measuring customer satisfaction in fitness centres in Greece: an exploratory study

3. Alexandris, K., Zahariadis, P., Tsorbatzoudis, C. and Grouios, G. (2004), “An empirical investigation into the role of the outcome dimension in measuring perceived service quality in a health club context”,International Journal of Sport Management, Vol. 5 No. 3, pp. 281‐94.

4. Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach

5. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

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