The importance of the services brand in predicting loyalty and word of mouth-Reference-Cited by-同舟云学术

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The importance of the services brand in predicting loyalty and word of mouth

Published:2018-10-31 Issue:4 Volume:29 Page:
ISSN:2029-5839
Container-title:Engineering Economics
language:
Short-container-title:EE

Author:

Alguacil Mario,Nunez-Pomar Juan Manuel,Valantine Irena,Crespo-Hervas Josep,Perez-Campos Carlos,Staskeviciute Butiene Inga

Publisher

Kaunas University of Technology (KTU)

Subject

Economics and Econometrics,Engineering (miscellaneous),Business and International Management

Cited by 7 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Trend Modelling as a Support of Managerial Decision-Making Process in Relation to Customers;Engineering Economics;2023-10-31

2. How to Improve Sports Fans’ Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach;Physical Culture and Sport. Studies and Research;2023-07-15

3. Time-aware sport goods sale prediction for healthcare with privacy-preservation;ISA Transactions;2023-01

4. Creation of a brand model through SEM to predict users’ loyalty and recommendations regarding a public sports service;Heliyon;2021-06

5. The Influence of Emotion in the Management of Amateur Football Organizations;Frontiers in Psychology;2020-09-04

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