Social Media – A Strategy in Developing Customer Relationship Management-Reference-Cited by-同舟云学术

Social Media – A Strategy in Developing Customer Relationship Management

Published:2016 Issue: Volume:39 Page:785-790
ISSN:2212-5671
Container-title:Procedia Economics and Finance
language:en
Short-container-title:Procedia Economics and Finance

Author:

Elena Cerchia Alina

Publisher

Elsevier BV

Subject

General Economics, Econometrics and Finance

Reference13 articles.

1. Filip, A. (2011), Optica de marketing relational - originea şi procesul de adoptare, Tribuna Economica, nr. 7/2011, pp. 51-53.

2. Filip, A., Onete, C.B. si Georgescu, B. (2009), Managementul relatiilor cu clientii – directie principala de dezvoltare a marketingului relational, Calitatea – acces la succes, nr. 11/2009, pp. 30-33.

3. Gartner Group (2003) CRM Success Is in Strategy and Implementation, Not Software – www.gartnergroup.com, accesed on 15.09.2015.

4. Killian G., McManus K., (2015) A marketing communication approach for the digital era: Managerial guidelines for social media integration, Business Horizions 58, pp. 539-549.

5. Morgan J. (2010) http://www.socialmediaexaminer.com/what-is-social-crm/.

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