A marketing communications approach for the digital era: Managerial guidelines for social media integration-Reference-Cited by-同舟云学术

A marketing communications approach for the digital era: Managerial guidelines for social media integration

Published:2015-09 Issue:5 Volume:58 Page:539-549
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Killian Ginger,McManus Kristy

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference28 articles.

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4. Empowered;Bernoff;Harvard Business Review,2010

5. Extending social network theory to conceptualize on-line word-of-mouth communication;Brown;Journal of Interactive Marketing,2007

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