Community relationship management and social media-Reference-Cited by-同舟云学术

Community relationship management and social media

Published:2011-03 Issue:1 Volume:18 Page:31-38
ISSN:1741-2447
Container-title:Journal of Database Marketing & Customer Strategy Management
language:en
Short-container-title:J Database Mark Cust Strategy Manag

Author:

Ang Lawrence

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Link

http://link.springer.com/content/pdf/10.1057/dbm.2011.3.pdf

Reference36 articles.

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2. Tsai, J. (2009) Everyone's social (already). CRM Magazine 13 (6): 34–38.

3. Precourt, G. (2009) Social media trends in the United States. World Advertising Research Centre (WARC), November, http://www.warc.com.simsrad.net.ocs.mq.edu.au/ArticleCenter/Default.asp?CType=A&AID=WORDSEARCH90405&Tab=A , accessed 30 November 2010.

4. Tummier. (2009) Social networking – fancy fad or future money spinner? World Advertising Research Centre (WARC), February, http://www.warc.com.simsrad.net.ocs.mq.edu.au/ArticleCenter/Default.asp?CType=A&AID=WORDSEARCH88980&Tab=A , accessed 30 November 2010.

5. McKay, L. (2009) Social CRM showdown. CRM Evolution 09 Conference – Day 3 http://www.destinationcrm.com/Articles/CRM-News/Daily-News/Social-CRM-Showdown--55762.aspx , accessed 30 November 2010.

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