Identimod: Modeling and managing brand value using soft computing-Reference-Cited by-同舟云学术

Identimod: Modeling and managing brand value using soft computing

Published:2016-09 Issue: Volume:89 Page:41-55
ISSN:0167-9236
Container-title:Decision Support Systems
language:en
Short-container-title:Decision Support Systems

Author:

Chica Manuel,Cordón Óscar,Damas Sergio,Iglesias Valentín,Mingot José

Funder

RØD Brand Consultants

Spanish Ministerio de Economía y Competitividad

Publisher

Elsevier BV

Subject

Information Systems and Management,Arts and Humanities (miscellaneous),Developmental and Educational Psychology,Information Systems,Management Information Systems

Reference53 articles.

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