Value proposition development under uncertainty: A theoretical framework grounded on the trajectory of cleantech start-up founders

Author:

Susteras Guilherme LuizORCID,Zamith Brito Eliane PereiraORCID

Publisher

Elsevier BV

Subject

Industrial and Manufacturing Engineering,Strategy and Management,General Environmental Science,Renewable Energy, Sustainability and the Environment,Building and Construction

Reference103 articles.

1. Do Brasil para o mundo: Inovação e sustentabilidade nas cadeias globais de valor – Ciclo 2 (ICV Global);Adeodato,2017

2. Almquist, E., Cleghorn, J., Sherer, L., 2018. The B2B elements of value. Harv. Bus. Rev.. March-April 2018. 72-81.

3. Discovery and creation: alternative theories of entrepreneurial action;Alvarez;Strateg. Entrep. J.,2007

4. Value co-creation: concept and contexts of application and study;Alves;J. Bus. Res.,2016

5. Constructing mystery: empirical matters in theory development;Alvesson;Acad. Manag. Rev.,2007

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