Affiliation:
1. Sustainable Production Systems Laboratory (LESP), Postgraduate Program of Production Engineering (PPGEP), Federal University of Technology—Parana (UTFPR), R. Doutor Washington Subtil Chueire 330—Jardim Carvalho, Ponta Grossa 84017-220, Parana, Brazil
Abstract
Growing awareness of environmental, social and governance (ESG) issues drives a significant transformation in the global business environment, making sustainability an urgent necessity and a source of competitive advantage. However, despite advances in research, there are still significant gaps in how these practices can confer competitive advantages to startups. We seek to fill this gap by conducting a systematic literature review on the competitive advantages of sustainable startups. We used the PRISMA 2020 protocol to conduct a comprehensive search in the Scopus and Web of Science databases, which led to the inclusion of 44 articles in the final review. The results indicate that sustainable startups align economic and environmental benefits, promote continuous innovation, attract investment, mitigate regulatory risks, and adapt quickly to market changes. The analysis reveals that adopting advanced technologies and circularity strategies is critical to operational efficiency and regulatory compliance. In addition, this study has mapped gaps in the literature, identifying key areas for future research into the competitive advantages of sustainable startups.