Design and performance attributes driving mobile travel application engagement

Author:

Fang Jiaming,Zhao Zhirong,Wen Chao,Wang Ruping

Funder

National Natural Science Foundation of China

Social Science Foundation of Sichuan Province

Publisher

Elsevier BV

Subject

Library and Information Sciences,Computer Networks and Communications,Information Systems

Reference91 articles.

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4. The process of customer engagement: A conceptual framework;Bowden;Journal of Marketing Theory and Practice,2009

5. The design and evaluation of the persuasiveness of e-learning interfaces;Brangier;International Journal of Conceptual Structures and Smart Applications,2013

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