The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention

Author:

Jiménez-Castillo David,Sánchez-Fernández Raquel

Funder

Spanish Ministry of Science, Innovation and Universities

Publisher

Elsevier BV

Subject

Library and Information Sciences,Computer Networks and Communications,Information Systems

Reference122 articles.

1. Communicative intimacies: Influencers and perceived interconnectedness;Abidin;Ada: A Journal of Gender, New Media, and Technology,2015

2. Visibility labour: Engaging with Influencers’ fashion brands and #OOTD advertorial campaigns on Instagram;Abidin;Media International Australia,2016

3. Explaining and predicting the adoption intention of mobile data services: A value-based approach;Al-Debei;Computers in Human Behavior,2014

4. Consumer attitudes towards online shopping: The effects of trust, perceived benefits, and perceived web quality;Al-Debei;Internet Research,2015

5. Jordanian consumers’ adoption of telebanking: Influence of perceived usefulness, trust and self-efficacy;Alalwan;International Journal of Bank Marketing,2016

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