Relationship quality, community promotion and brand loyalty in virtual communities: Evidence from free software communities

Author:

Casaló Luis V.,Flavián Carlos,Guinalíu Miguel

Publisher

Elsevier BV

Subject

Library and Information Sciences,Computer Networks and Communications,Information Systems

Reference98 articles.

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2. Relationship marketing and brand involvement of professionals through web-enhanced brand communities: The case of Coloplast;Andersen;Industrial Marketing Management,2005

3. What drives customer loyalty with complaint resolution?;Andreassen;Journal of Service Research,1999

4. Co-production and customer loyalty in financial services;Auh;Journal of Retailing,2007

5. Structural equation model in marketing research. Basic principles;Bagozzi,1994

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