Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities-Reference-Cited by-同舟云学术

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Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities

Published:2014-04 Issue:2 Volume:34 Page:123-132
ISSN:0268-4012
Container-title:International Journal of Information Management
language:en
Short-container-title:International Journal of Information Management

Author:

Habibi Mohammad Reza,Laroche Michel,Richard Marie-Odile

Funder

Social Sciences and Humanities Research Council of Canada

Publisher

Elsevier BV

Subject

Library and Information Sciences,Computer Networks and Communications,Information Systems

Reference70 articles.

1. The influence of C2C communications in online brand communities on customer purchase behavior;Adjei;Journal of the Academy of Marketing Science,2010

2. The social influence of brand community: Evidence from European car clubs;Algesheimer;Journal of Marketing,2005

3. Relationship marketing and brand involvement of professionals through web-enhanced brand communities: The case of Coloplast;Andersen;Industrial Marketing Management,2005

4. Facebook profiles reflect actual personality, not self-idealization;Back;Psychological Science,2010

5. Intentional social action in virtual communities;Bagozzi;Journal of Interactive Marketing,2002

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