How material, visual and verbal cues on packaging influence consumer expectations and willingness to buy: The case of crisps (potato chips) in Spain-Reference-Cited by-同舟云学术

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How material, visual and verbal cues on packaging influence consumer expectations and willingness to buy: The case of crisps (potato chips) in Spain

Published:2017-09 Issue: Volume:99 Page:239-246
ISSN:0963-9969
Container-title:Food Research International
language:en
Short-container-title:Food Research International

Author:

Rebollar Rubén,Gil Ignacio^ORCID,Lidón Iván,Martín Javier,Fernández María J.,Rivera Sandra

Publisher

Elsevier BV

Subject

Food Science

Reference71 articles.

1. Consumer perceptions of product packaging;Ampuero;Journal of Consumer Marketing,2006

2. Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations;Becker;Food Quality and Preference,2011

3. Haptic exploration of plateware alters the perceived texture and taste of food;Biggs;Food Quality and Preference,2016

4. Analysis of individual differences in multidimensional scaling via an n-way generalization of “Eckart-Young” decomposition;Carroll;Psychometrika,1970

5. The future looks “right”: Effects of the horizontal location of advertising images on product attitude;Chae;Journal of Consumer Research,2013

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