Conflict between engineers and marketers: the experience of German engineers
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference39 articles.
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4. R&D and marketing dialogue in high-tech firms;Gupta;Ind. Mark. Manage.,1985
5. Determinants of R&D-marketing integration in high-tech Japanese firms;Parry;J. Prod. Innov. Manag.,1993
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